6 Tips: How to choose the right domain for your website

Choosing the right domain for a website is very important and should be well considered. It’s about a decision that will keep you satisfied in five years and beyond.

We have 6 tips on how to find the right domain name and avoid common mistakes:

1. Search Engine Optimization vs. ease

In the past few years, domain selection has often focused more on SEO tricks than user-friendliness. That is, so-called “keyword domains” were used because they had a few years ago advantages in search engines. These times are long gone. Keyword domains can also be cheap or dubious.

Rather choose a timely and serious strategy by integrating into the domain either the company name, the brand / product name and / or an industry name.

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2. The right terms

As mentioned above, depending on the content of the website, you may choose a term that matches your product, company or service. Make sure that the terms used are unique and that they are not confused with competitors. The user should be able to see at a glance what this is about and that your offer is relevant to him.

3. Regionality

Do you have a local business or are you only active in a specific region? Show this with your domain to the outside. Combine the term of your service offer with the regional / local reference and mention the city, the district or the state.

4. Offline capability

Keep in mind that your domain will also be an issue in many situations in the “offline world”. For example, think about this. As to advertising and communication such as business cards, pens, newspaper ads or the simple word-of-mouth propaganda. 
In these cases, a short and easy-to-understand Internet address has a clear advantage. The domain can usually be made clearer by a hyphen between individual terms. Nevertheless, consider whether this hyphen makes sense, for example, if the domain is spoken more often than written.

5. The domain extension (“top-level domain”)

Which domain extension is right for you depends on your services and your target audience.

Again, the regional / local context plays a role. In addition to the common .de domain, there are now also new, more specific endings such as .berlin or .koeln.

Another option is the generic domain endings. These can be industry-specific (eg .bio, .photos) or general-related (eg .info, .tips). The newly available top-level domains are usually priced higher than the old ones.

6. Which domain is still free?

It’s best to collect several ideas and then check them for availability. Whether a domain is still free, you can z. For example,  check for  United Domains . After entering the domain name, the various endings are also displayed, including a note indicating whether the desired address is free or already assigned. 
By referring to Whois, you can also see who has already registered a domain.

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The right name for your domain

Generally applies here:

  • Hold on tight!
  • Avoid trademark infringements by using brand names, etc. of other companies!
  • Use industry-specific terms.
  • Make the speech test: you should know when pronouncing how to write the selected domain, so that no typing errors creep.
  • Sometimes it may be worthwhile additionally to buy a “typo domain” in addition. An example would be: Jewelery (British English) or jewelry (American English) .

Branddomain Vs. keyword domain

Either include relevant keywords for your business in your domain or use your company name when choosing a domain. The former can be helpful in Google search for specific terms – especially for websites and companies with niche topics. However, such domains can quickly sound “cheap”, such as “Website-guenstig.at”.

Brand domains have no connection with the content of the website – so it does not help Google search for your keywords. However, visitors will rather call your domain directly.

Special characters in the domain

Special characters such as hyphens, numbers and even umlauts should be avoided when choosing the right domain, as these only complicate the entry of the domain in the browser. So now there is the possibility to register umlaut domains, but it is best not only to register doors.at, but also Tueren.at.

Which top-level domain extension * makes sense?

Basically you should use one of the common Top-Level-Domainendungen. But which one is right for you?

It’s best to choose which country you want to target with your website or business. Do you only act in Austria or Germany? Then choose the .at or .de domain. If you want to expand internationally, the .com domain is recommended or as an organization .org.

Is my domain still free?

After you have decided on a domain name comes the crucial: is my domain even free? You can check this free of charge with web hosts * who offer the purchase of domains.

We use for this: All-Incl.com or easyname.at

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